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Logo Mastery
Step 1 - Design Orientation
1.1 – Design Orientation Introduction
1.2 – Spotlight Session: Design Orientation (69:11)
1.3 – Over the Shoulder: Completing the Logo Brief (14:39)
1.4 – Student Roundup: Logo Orientation (64:30)
1.5 – Exercise: Logo Creative Brief
BONUS: Competitive Matrix
Step 2 - Exploring The Logo Vision
2.1 – Logo Vision Introduction
2.2 – Spotlight Session: Vision Boarding (57:35)
2.3 – Over the Shoulder: Creating a Vision Board (27:17)
2.4 – Student Roundup: Vision Boards (52:24)
2.5 – Exercise: Vision Board
Step 3 - Idea Generation
3.1 – Idea Generation Introduction
3.2 – Spotlight Session: Idea Generation (20:53)
3.3 – Over the Shoulder: Idea Generation (22:24)
3.4 – Student Roundup: Idea Generation (86:15)
3.5 – Exercise: Logo Sketches
BONUS: Logo Typefaces
BONUS: Vector Drawing
Step 4 - Logo Refinement
4.1 – Logo Refinement Introduction
4.2 – Spotlight Session: Logo Refinement (69:52)
4.3 – Over the Shoulder: Refining Logo Ideas & Choosing Colors (26:11)
4.4 – Student Roundup: Logo Refinement (70:24)
4.5 – Exercise: Finalize Your Logo
Supplemental Materials
Basic Vector Graphics Concepts (17:09)
Reflect Effect in Illustrator (8:08)
Choosing Logo Typefaces (17:19)
Kerning/Typesetting the NIVEA logo (3:32)
Logo Color Guide
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3.5 – Exercise: Logo Sketches
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